Notes on search
Search, AI search and websites, written for businesses in the UAE.
Dubai clinics on Google: what 4,491 listings showed us
Original research. We pulled 4,491 Dubai clinic listings from Google Maps in September 2026 and checked their websites and profiles. About one in four had no working site of its own behind the profile.
Which Google Business Profile category should a clinic choose?
The primary category decides which treatment searches a clinic or salon profile can compete for. What Google's own rules say about choosing it, and the mistakes we see on Dubai clinic listings.
Is your clinic's Google profile complete? A field-by-field check
Google says complete profiles are more likely to show up in local search. A field-by-field check for clinics and salons, each item backed by Google's own documentation and by what we found on busy Dubai clinic profiles.
How should a clinic reply to Google reviews?
What Google's own guidance says about replying to reviews, applied to a clinic: what to write, what never to write about a patient, how to handle a bad review, and what to do about extortion.
Why UAE addresses break local SEO
Google's address field expects a street number. Most UAE buildings do not have one. What Google's own guidelines permit — landmarks, map pins, Address Line 2 — and what to stop putting in the box.
Why your business isn't showing on Google Maps
A diagnostic in the order that actually resolves it: are you eligible, are you verified, are you suspended, is your category wrong — and are you simply standing in the wrong place when you check?
Google AI Mode: what it is, and what it means for a business
What Google AI Mode is, how to open it, whether it works in the UAE, and what a business has to do to be cited in it — from Google's own documentation.
What is AI SEO? (And what AEO, GEO and LLMO mean)
AI SEO means two opposite things depending on who's selling it. What it actually is, what AEO, GEO and LLMO mean, and which name to use in the UAE.
Google AI Overviews: what they are and how a business gets into one
What a Google AI Overview is, when it appears, how Google chooses the links inside it, and what a UAE business can actually do about it — sourced from Google's own documentation.
How UAE businesses get cited by ChatGPT
Answer engines pick sources by retrievability, not by ranking. Here is what that changes for a Dubai business, and the four things worth fixing first.