Scope · Monthly · No lock-in
SEO packages in Dubai
Most SEO packages in Dubai are sold as three tiers with a price on each. This page does it the other way round: the five blocks of work a package is built from, what decides how much of each you need, and what to look for in a proposal before you sign one.
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The idea
Blocks, not tiers
A tier table looks like transparency. Starter, Standard, Business, a price under each and a column of ticks beneath that. It is easy to compare, which is exactly what makes it persuasive.
The problem is in the ticks. The same line item appears in every tier without ever saying how much of it is being done. “On-page optimisation” might be an afternoon or a month. “Content” might be one page or twelve. You are comparing three prices against a list that means something different in each column, and nothing on the page tells you what.
So this page does not have tiers. SEO is made of five blocks of work. Which of them you need, and how deep each one goes, is what a proposal is actually deciding — and it is decided by your situation rather than by which row you pick.
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What is in one
The five blocks
- Technical SEO
- Whether Google can crawl the site, read it, and make sense of what each page is for — indexing, speed, structure, schema, the redirects nobody has looked at since the last rebuild. Mostly a one-off piece of work with a long tail: a heavy pass at the start, then small corrections as the site changes. It is the block that gates everything else, which is why it is first.
- Website SEO
- The pages themselves. Mapping the full set of searches your customers actually run, deciding which page answers which, merging the ones competing with each other, and building what is missing. One-off where the site is small and settled, ongoing where it is growing. This is the bulk of most engagements.
- Local SEO
- Google Business Profile, the map results, and a real page per branch. Genuinely ongoing — reviews arrive, details change, listings drift — and it is the block whose size depends most directly on how many locations you have. Irrelevant if you have no premises customers visit, and you will be told that rather than sold it.
- Content
- The writing. Briefs, pages, the pieces that support them, in English and Arabic. Ongoing by nature, and the slowest part of any engagement, because a page cannot rank for something it does not say. It is also the block clients most often keep in-house, which is a legitimate way to shape a package.
- AI search visibility
- Whether assistants and AI Overviews name you when someone asks them the question your customers ask. Ongoing, measured by fixed-query citation checks rather than rankings, and increasingly the block that decides whether a search is worth having at all.
Each of those has a page that explains it properly, and this one deliberately does not repeat them: the SEO work itself covers technical and website SEO and the content that goes with it, local and multi-location SEO covers the map pack and every branch, and AI SEO covers citation and retrieval.
Scope
What decides the size of a package
Five things, in the order they actually matter rather than the order that makes a proposal look thorough.
- How many locations
- The biggest single factor, by some distance, and the one buyers least expect. Every branch is its own profile, its own page, its own catchment and its own set of reviews. Six branches is not one job with six addresses in it; it is closer to six jobs that share a brand. Everything else on this list adds to the work. This one multiplies it.
- Where the site starts from
- A sound site that simply has not been worked on is a different proposition to one that has to be rebuilt before it can rank at all. Some sites need a technical pass and nothing more. Others are built in a way that no amount of content will rescue, and the honest answer is a build first. We can only tell you which after looking.
- How contested your category is
- Not how competitive Dubai is in general — how competitive your specific category is for the searches that would actually bring you customers. Two businesses on the same street can face completely different fights. It decides how much has to be built before anything moves.
- How much writing there is
- Content is the slowest and most expensive part of most engagements, and it is also the most adjustable. Whether we write it, whether you write it and we brief it, and how many pages genuinely need to exist — that is usually where a package is made to fit a budget rather than the other way round.
- English, Arabic, or both
- Pages and content are delivered in English and Arabic. How much of the site needs Arabic is a question about who your customers are, not a tier you upgrade to — and answering it honestly sometimes means less Arabic than you expected, not more.
Notice what is not on that list: how big your company is, or what you spent last year, or what your competitor pays. Those get used to price work more often than anyone admits. What the work costs should follow from what the work is.
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Before you sign
How to read the proposal
What it should have
- A named list of what is being done, not a tier name — the same line item can mean an hour or a fortnight
- The technical audit and its fix list handed over as yours, whether or not we do the fixing
- Who is doing the work, by name
- Reporting that says what changed and what it did, in plain numbers, in a month that went badly as well as one that went well
- Everything in your name: the code, the domain, the hosting, the analytics, the Business Profile
- A stated view of what this is not going to fix, which is usually the most useful sentence in a proposal
What to challenge
- A guaranteed number-one ranking, or a guaranteed position by a fixed date — nobody controls the ranking, so nobody can promise it
- Links sold by the bundle. Cheap links at volume are the fastest way to acquire a problem that takes longer to undo than it took to cause
- If there's a minimum term, ask what happens if it isn't working
- Reports made of impressions and traffic with nothing said about what changed, what it cost, or what it produced
- A tick-list identical across three tiers, where only the price moves and the depth is never stated
- Anyone who quotes before they have looked at the site
None of that is specific to us and all of it is usable against us. Take the list to whoever else you are talking to. A proposal that survives it is worth considering whoever wrote it.
Next
How a quote happens
It starts with The Visibility Check, which is free and yours to keep whether or not anything follows. Send the site and the searches you want to win. Back comes where you rank now, where AI search names you, what is technically wrong, and what would have to happen first.
A scope follows from that — which blocks, how much of each, in what order — and a number follows from the scope. Not before. Anyone quoting before they have looked at the site is quoting an average, and you are not an average.
After that it runs monthly with no minimum term, you get a reply the same working day, and everything produced stays in your name. If the honest answer at the end of the check is that SEO is not where your money should go right now, that is what you will be told — it costs a conversation and saves a year.
Frequently asked questions
How much does SEO cost in Dubai?
Honestly: it depends mainly on how many locations you have and what state your site is in when we start. Those two settle most of it before anything else is considered. A single location on a sound site and six locations on a site that needs rebuilding are not variations of one job. That is why the quote comes after the visibility check rather than before it — the check is free, it looks at the site, and the number that follows is for your situation rather than an average.
Why are there no prices on this page?
Because a published package price is only ever right for one buyer. Set it for the simple case and the hard case gets underserved; set it for the hard case and the simple case is overcharged. Every tier table on this search does one or the other. Telling you what actually moves the number is more useful than telling you what it was for somebody else.
What is included in an SEO package?
Five blocks: technical SEO, the website's own pages, local SEO and your Google Business Profile, content, and AI search visibility. Which of them you need, and how much of each, is what the proposal decides. Not every business needs all five — a business with no premises has little use for the local block, and saying so is part of the job.
Do you offer cheap or affordable SEO packages?
There is a cheap version of this work and it is worth understanding what it is. Cheap usually means a fixed number of hours spread thin, bulk links, and reporting that describes activity rather than results — which is why it can run for a year with nothing to show. What can honestly be done is to scope smaller: fewer locations, fewer pages, your writers instead of ours, the technical work first and the rest later. That is a smaller package, not a cheaper grade of the same one.
Can I buy just an audit, without the ongoing work?
Yes. The technical audit and the prioritised fix list are a standalone piece of work, and they are yours to take to whoever you like. If the honest finding is that the site is sound and needs very little, that is what the audit will say.
Is there a minimum contract?
No. Monthly, no lock-in. If it is not working you should be able to leave, and that constraint is what keeps the work honest. Several agencies on this search require a fixed minimum term and explain it by saying SEO takes time. SEO does take time — that is an argument for your patience, not for your signature.
Is Arabic content included?
Pages and content are delivered in English and Arabic. How much of your site should be in Arabic depends on who your customers are, not on which tier you bought — an organisation dealing with government departments and Emirati clients is a different case to one selling to expatriate professionals. It gets worked out with you before anything is written.
Do you do local SEO packages separately?
Yes, and for a multi-branch business it is often where the work should start, because the returns arrive sooner there than anywhere else. What it involves is set out on the local SEO page.
Is SEO being replaced by AI?
It is being changed rather than replaced. Assistants and AI Overviews answer by reading the pages search engines already rank, so the work that makes a page rank and the work that makes it citable have largely converged. What has changed is the measurement, because a citation is not a ranking. That is covered on the AI SEO page.
How long before it pays for itself?
Local searches usually move in one to three months, competitive commercial terms in six to twelve. Whether that pays for itself depends on what a customer is worth to you, which you know and we do not — so it is a calculation to do together at the start, and a reason to be told early if your category is one where it will not.
Find out what you actually need
Send your website and the searches you want to win. The Visibility Check comes back with where you rank, where AI names you, and what to fix first — free, and yours to keep either way. The scope, and the number, follow from it.
Send your website. Free check, back within one working day.
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